Future of Sensory

Future of Sensory

The Future of Sensory Science As the discipline of sensory and consumer science continues to evolve, sharing of the science of our discipline at the biennial Pangborn Symposium is an important touchpoint for educating, learning, and building relationships with our...
Sensory and Consumer Experience

Sensory and Consumer Experience

Sensory Science and Consumer Experience This year’s Pangborn Sensory Science Symposium was a great introduction of new techniques that get at the heart of the consumer experience and to unlock the insights into ensure successful product launches using both implicit...

16th Pangborn Sensory Science Symposium

The 2025 16th Pangborn Sensory Science Symposium held in Philadelphia, PA  in August was a great success.  It was not only an opportunity to hear about the latest evaluation techniques but how the discipline has evolved in partnerships with consumer insights, human...